Senior business advertising is about three things: right message, right place, right time. Be there when the window of opportunity opens.
“Where should I advertise?”
The correct answer to that question is everywhere. That is not possible, of course, but the point is that the where is driven by maximizing exposure and the where not is determined largely by your advertising budget. The good news is that you don’t have to advertise everywhere to be seen by the right people — the trick is picking the best combination of exposure and cost to meet your marketing goals. Over the years, we have worked with both local and national print, web, and broadcast media outlets. Senior Market Connection can help you choose the medium, size, and frequency for your senior business advertising, and then create the right vehicle for your message to create a positive response at a price you can afford… simple!
Frequency & Consistency
Time for Marketing 101. For every product there is a window of opportunity when it can be sold. For products like Coke, Budweiser, or MacDonalds the window is wide open all the time because people are constantly making those buying decisions. When the product is Rehabilitation Services or a Senior Lifestyle Community, the window only opens when the customer develops a need or desire for those specialized products. The window is very narrow because they need it now or very soon and before that your ads might as well be invisible.
This is why frequency is also important. Your ad needs to be there when the window opens and this means the greater the frequency the more likely you’ll be seen while the window is open. Consistency and repetition are important because you want to be familiar and memorable. If your presentation changes too often this familiarity is never achieved. It is important to resist the temptation to constantly change your message; remember, your next customer is likely to have just seen it for the first time.
What We Can Do
Marketing cannot guarantee your success for any price. What marketing can do is generate enough interest in your business to bring customers to your door — the rest is up to you. We design advertising campaigns and promotions by first getting a clear understanding of what it is that makes you special. Only then can we communicate your unique selling proposition (USP) to potential customers in an effective manner. We work closely with our clients to be a like a partner in these efforts and will never treat you like just any old business – you are unique!
We offer one-stop shopping for advertising creative that includes an extensive library of stock images, or location photography and video if you need it. We handle local and national ad placement and are happy to sweat the details like print specs and submission deadlines. It’s our business and we have been involved in design, printing, and fulfillment for clients ranging from one location to 2500 in three countries.