On Your Website

Your senior business website needs to be relevant, easy to navigate, and mobile friendly (or many people will never see it).  Relevance The importance of website relevance to your visitors is obvious – they are looking for information and you want to connect with them and form a relationship that ultimately leads to doing business
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In Your Advertising

Senior business advertising is about three things: right message, right place, right time.  Be there when the window of opportunity opens.  “Where should I advertise?” The correct answer to that question is everywhere. That is not possible, of course, but the point is that the where is driven by maximizing exposure and the where not
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At Your Presentation

First impressions are critical and your presentation speaks volumes about your business. Presenting your brand is as important as your information.  Put Your Best Foot Forward If you are like most businesses you have a lot of sales and presentation material — stationery, flyers, price lists, floor plans, forms, brochures, and on and on. In
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